'Apple' are a company who always expand on their innovate and creative ideas for technology and after hearing about the Apply Watch they have recently designed, I think the company may have outdone itself! The Apple Watch is a watch that has been made as an accurate digital timepiece and allows you to connect to your data such as your calendar and contacts in the touch of your hands. Its simply a digitally clever watch!

https://www.apple.com/watch/

The purpose of the Apple Watch is to allow the consumer to be productive and efficient with their time. The Apple Watch is to be released on the 24th April 2015 and comes in three collections which are: The Apple Watch, Apple Watch Sport and Apple Watch Edition.

The Apple Watch collection features highly polished, stainless steel and black, stainless steel cases. The display is protected by sapphire crystal. And there is a choice of three different leather straps and a link bracelet. How the product is used is determined from the materials its made from. The Apple Watch is designed to be worn during all daily activities, from morning workouts to nights out.

https://www.apple.com/watch/

https://www.apple.com/uk/watch/apple-watch/

The Apple Watch Sport collection cases are made from lightweight aluminium in silver and grey and lightweight, fluorescent straps which come in five different colours. The sports band is durable and strong and the use of smooth materials for the strap, makes the watch feel comfortable on your skin when participating in sports activities.

https://www.apple.com/watch/

https://www.apple.com/uk/watch/apple-watch-sport/

The Apple Watch Edition collection features eight, unique watch cases crafted from 18-carat gold that has been developed to be twice as hard as standard gold. The display is protected with polished sapphire crystal and is exquisitely designed to provide an elegant and striking look.

https://www.apple.com/watch/

https://www.apple.com/uk/watch/apple-watch-edition/