Influenced by the Deep Summer Spring/Summer '16 "Deep Summer" macro trend that has been researched in a previous blog post, the "Psychedelic Summer" trend is a rebellious mix of psychedelic florals and vacation photography that is directed into a high-summer trend.

Inspiration: Artwork
Giving tropical florals a hallucinogenic boost with weird, solarised colours and dream-like translucent overlays. Photographs take a contemporary twist with kaleidoscopic vacation scenery and simple, modern typography. Inspiration comes from the electronic music scene artwork and summer festival ads.