Marketing // Calvin Klein

07:52


Justin Bieber: you either love him or you hate him... But no matter what your opinion is, you have to admit he does know how to cause a social media outbreak! It was only the beginning of this month he was announced as the new face for Calvin Klein, which saw him and the advert both trending worldwide in a matter of minutes! As far as celebrity endorsement goes, you can see why Calvin Klein picked Justin Bieber to be the face of the brand; not only is Justin Bieber eye candy, but he also is the most trending and talked about celebrity on social media.

http://instagram.com/justinbieber
The type of technology used to advertise the Calvin Klein campaign is the internet, where many social media websites such as: Instagram, Facebook and Twitter are used in order to communicate the brand and its product to the public.  Social media is a good platform for many brands to promote and sell their product/service because a lot of consumers are relying on social media websites to see the latest trends. And in terms of selling the product, I definitely think Justin Bieber has done a good job of luring us in and persuading us!

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