Bubble London is a childrenswear trade show that runs for two days every January and July at the Business Design Centre in London - the next dates being the 12th and 13th July 2015. The concept of Bubble London is all about looking at the future trends of clothing for children and how brands and labels identify this when they come to design their clothing.

http://www.bubblelondon.com

http://www.bubblelondon.com

"For us it's about celebrating new brands, unveiling new collections, pinpointing new trends and bringing a new generation of children's tradeshow to the marketplace."
- Bubble London, http://www.bubblelondon.com/concept.html

In my opinion I think to have a childrenswear trade show is an excellant and original idea because there are not many tradeshows around that cater for childrenswear so therefore there is a huge gap in the market for it. The tradeshow itself will appeal to a wide target audience of expecting mums, parents and grandparents who may all be looking at clothing to purchase for their young ones.

When exploring through Bubble London's website (www.bubblelondon.com/) I came across several trends and collaborations that the company have added on their website for the audience to look out for.

70's Chic -
Inspired by collections from London Fashion Week which was held last month, Bubble London have identified that 70's styling is set to be big for A/W '15/16. Flares, faux fur and fun, retro-inspired prints are all the key focus within designs, where many childrenswear brands such as: 'Mr Uky', 'Barbeline' and 'Lala and Bea', are already selling childrenswear clothing inspired from the trend.

http://bubblelondon.blogspot.co.uk/2015/02/70s-chic.html

Rachel Riley Footwear -
Designer Rachel Riley has recently showcased her A/W '15/16 footwear range with childrens-footwear brand 'Start-Rite'. The collection features high-quality shoes for toddlers and infants aged between 3-7 years old. The designs Rachel Riley has created for 'Start-Rite' have a luxe, modern make-over with sparkly buckles, oversized bows, polkadota, leopard print and soft suedes all being featured.

http://bubblelondon.blogspot.co.uk/2015/02/rachel-riley-for-start-rite.html