Concept:
The concept of the trade show is about how the fashion market has changed and how it is developing. 

The concept of the 'Bread & Butter' trade show is based on the following questions, which are: What is interesting for people in the world's metropolises? How do we reach those that do not live in a metropolis, but follow that lifestyle? What inspires them, how do they move, communicate, what codes do they have, what clothes do they wear, for what and how do they spend their money, that in turn is the retail's turnover?
(http://www.breadandbutter.com)

The 'Bread & Butter' trade show answers these questions by producing presentations of urban and contemporary branded clothing that is kept in conjunction to its brand images. The 'Bread & Butter' trade show inspires and motivates buyers to purchase the clothing. 

http://uk.fashionmag.com/news/Bread-Butter-to-charge-entry-for-some,333912.html

The trade show includes: clothing, bags, belts, shoes and these are all presented in the following sections:

• Contemporary Mens and Womenswear
• Superior Fashion
• Denim & Urban wear
• Sport & Street wear
• Manufactured brands
• Crafted labels
• New Designers, Distributors, Agents